Although examining these measurements in isolation gives you an idea of the achievements of your business as a whole, by assessing them in relation to awareness and choice metrics you’ll be capable of discern the worth your brandPrior to deciding to assess your brand’s equity, you’ll have to have to be certain your organization’s stakeholde… Read More


Mr McLeod suggests from the PR perspective, it is necessary for organizations to possess a recognisable confront when confronted by using a crisis, one thing he has not but viewed at Samsung.Do prospects or future shoppers know and fully grasp what your goods and services really does? Do they know of the worth they’ll get from working with it? Do… Read More


For large businesses this equity is the business's most valuable asset, and clawing back again a harmed corporate reputation might be a prolonged, painful and high-priced business.Dimitrios Tsivrikos, consumer and company psychologist at College College London, states that businesses should realise that recalling their merchandise is just a startin… Read More


At Merlin, the operator of Alton Towers, corporate affairs director James Crampton says that when the theme park had contingencies in spot for just this sort of a mishap as transpired last year, there was usually the hope that they would under no circumstances must be used.Colloquially, the phrase "negative brand equity" can be used to describe a s… Read More